My Figma Design Link: https://www.figma.com/design/LfMo3CQPcaAn6vt4SzDL1z/Untitled?node-id=0-1&t=Tk1keZzeJXet8B2Q-1

Landing Page Redesign Overview for Gibwork

I initiated the redesign of the Gibwork landing page with a comprehensive approach to ensure that both aesthetics and functionality align with core UI/UX principles.

Top Navigation Bar Enhancement

The navigation bar was meticulously structured to enhance usability and intuitive navigation. I placed the brand logo in the top-left corner, a strategic position that adheres to user expectations and reinforces brand identity. The primary navigation links were organized in a horizontal layout, ensuring they are easily accessible. The call-to-action buttons for "Login" and "Sign Up" were distinctly placed in the top-right corner, following Fitts’s Law, which emphasizes placing clickable elements in areas that are easy to reach.

Hero Section Design

For the hero section, I employed a centered alignment system, which is effective in focusing the user's attention on key messaging and visual elements. I curated imagery that resonates with Gibwork's mission, ensuring that the visuals are not only engaging but also communicate the app's value proposition. To cater to diverse user preferences, I developed three variations of the hero section, allowing for flexibility in selecting the most impactful version based on A/B testing or user feedback.

Tools Section Alignment

In the tools section, I focused on the principle of visual hierarchy by aligning the items in a grid layout, making the information digestible and easy to scan. This alignment not only enhances the visual appeal but also improves the user’s ability to quickly locate and understand the tools provided by Gibwork.

Features Section Creation

The features section was designed to offer users a clear and concise understanding of the product’s capabilities. I utilized a combination of iconography and short, descriptive text to convey each feature, adhering to the principle of clarity. This section was intentionally crafted to align with the user's mental model, ensuring that the information presented is easily comprehensible and relevant to their needs.

FAQ Section Development

To address potential user inquiries, I integrated a Frequently Asked Questions (FAQ) section. This section was designed with the user journey in mind, providing quick access to answers for common questions. By anticipating user needs and offering solutions proactively, the FAQ section helps reduce friction and enhances the overall user experience.

Testimonial Section Implementation

Understanding the importance of social proof, I developed a testimonial section to showcase positive user experiences. This section was strategically placed to build trust and credibility, leveraging testimonials to reinforce the value of Gibwork. The testimonials were carefully selected to represent diverse user demographics, ensuring relatability and authenticity.

Footer Design

The footer was designed to serve as a comprehensive resource hub. It includes essential links for users who wish to learn more about the product, follow Gibwork on social media, or connect with the development team. I adhered to best practices by organizing the footer content logically, ensuring that users can easily navigate to their desired information.

Design GibWork's New Landing Page